This radio script won a Clio; and a Mobius, some Addys, and a handful of other awards.

The client was Highland Appliance, the ad agency was W. B. Doner & Company. The interviewer was deadpan actor Bob Arbogast. Playing the Disclaimerer was the same guy who voiced Morris the Cat, John Irwin. Bob Holt was the tag announcer.

INTERVIEWER: Today, thousands of people will shop at Highland Appliance, but who and why? Let's find out. Sir, your name and what do you do?

DISCLAIMERER: Phil Merlo*, I'm a Disclaimerer.

INTERVIEWER: You mean, you make disclaimers?

DISCLAIMERER: Except in Arkansas and Nebraska.

INTERVIEWER: And you disclaim everything?

DISCLAIMERER: While supplies last.

INTERVIEWER: I see. Now, Mr. Merlo, what do you know about Highland's low price guarantee?

DISCLAIMERER: It's at participating stores only. Void where prohibited.

INTERVIEWER: Well, that's not true; it's available at every Highland store.

DISCLAIMERER: Limit one to a customer.

INTERVIEWER: No, no. You see, if you buy something at any Highland store...

DISCLAIMERER: Allow four to six months for delivery.

INTERVIEWER: ...and then see it for less within 30 days,...

DISCLAIMERER: Minus shipping, handling and dealer prep.

INTERVIEWER: ...Highland will refund you the difference plus 10% of the difference. And that's guaranteed in writing.

DISCLAIMERER: Family and friends of employees are ineligible and may not apply for cash bonus or other prizes.

INTERVIEWER: Mr. Merlo, Highland's low price guarantee doesn't have any of those ridiculous disclaimers.

DISCLAIMERER: Oh?

INTERVIEWER: That's why it's such a good guarantee.

DISCLAIMERER: And safe, when used as directed.

INTERVIEWER: (sigh)

ANNCR: Highland. Everything you never expected from an appliance store.

DISCLAIMERER: The characters in this commercial are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.

* Sidebar anecdote: Typically we had to use names of people within the agency or people known to them. That way, when golddiggers called in to say we used their name in a commercial and should pay them money, the agency could say that the name belonged also to someone else who gave us permission, so buzz off. Due to the disclaimer at the end of this spot, no such procedure was required.